The newest and most extravagant safety video from Air New Zealand was released on Tuesday and the over-the-top musical number has divided public opinion.
Renowned for producing crazy and creative safety videos, this latest addition titled, 'It’s Kiwi Safety', from the national airline is the largest scale safety video Air New Zealand has ever produced.
It boasted a cast of 600 people including young up-and-coming Kiwi actor Julian Dennison. It also included local musical talents as well as dance crews, surf life savers, curlers and a brass band.
The musical number is set to the tune of In 'The Neighbourhood' by Sisters Underground and a remix of Run DMC’s 'It’s Tricky' and was filmed in various locations around New Zealand including Dunedin, Auckland, Wellington, Balclutha, Hokitika, and Naseby in Central Otago.
Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams said the new, fun and energetic video celebrates New Zealanders, adding: “Kiwi Safety is all about celebrating great Kiwi talent and the diverse groups which make up New Zealand, as well as a number of fantastic locations. We know this video will make people proud to be New Zealanders – but will also showcase our unique Kiwi culture to the world.”
However, the almost five-minute-long video was met with a mixed response from the public with some calling it “annoying”. Others enjoyed the high energy feel of the video, saying it was “authentically Kiwi”.
One Twitter user said: “Agreed. I'm sure we have better culture than that. Like rapping isn’t every dudes trick. Rapping the instructions would annoy the crap out of me. #HardofHearing maybe, #Old maybe, but there are better ways of getting the message across I'm sure."
Another added: “Haha I love it but as a safety video mmm I don't know. I highly doubt many people with English as a second language will be able to understand it.”
Many agreed that while the video was entertaining, it didn’t serve the purpose of a safety briefing and could be considered distracting for kids.
“It’s Kiwi Safety” marks Air New Zealand’s 18th safety briefing since 2009. Collectively, the airline has had over 157 million views on their unique videos.