In News on Wednesday 19th Oct, 2016

Australia’s top 10 overseas destinations are not what you’d expect

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Have you ever wondered where your fellow travellers over 60s are visiting when they escape Aussie shores for a holiday? A recent study by Roy Morgan Research has found that 10 per cent of the total Australian population are planning an overseas holiday. For these potential travellers, one of the most popular destinations is none other than a visit to see our neighbours across the ditch, with 18 per cent choosing New Zealand as their destination of choice.

It wasn’t all good news for the Kiwis, though. Australians wanting to travel to the country has actually dropped from 19 per cent from 10 years ago. Back then, the UK topped the list at 20 per cent.

The second most desirable travel spot for Aussies was the United States, with 17 per cent of people with travel plans intending on holidaying there, raising it from third place 10 years ago. England came in at third this time round with 13 per cent. 

Japan was another winner, with the proportion of intending holiday-goers planning to visit rising from 6 per cent to 9 per cent. Indonesia has also seen its popularity more than double – thanks primarily to interest in Bali – and is now on the itinerary of 8.5 per cent of Aussies planning an overseas holiday (up from 4 per cent).

Commenting on the study, Roy Morgan’s industry communications director, Norman Morris, pointed out that New Zealand was more popular 10 years ago, even if it is topping the list of planned overseas travel at the moment. He also draws attention to the fact that there was a slump in the intention to travel to New Zealand over the 2012-2013 period (at 13.6%), which has since turned around.

“While the proportion of Australians intending to take an overseas holiday has increased by more than 75 per cent over the last 10 years, intention has dropped off for several historically popular destinations,” Morris said.

“In fact, among the 10 countries featured here, only the US, Japan and Indonesia are more popular with Aussies planning a holiday than they were in 2006.

“At a continental level, Roy Morgan data shows that overall European holiday intention has slipped while Asian holiday intention has risen—but it’s certainly not as cut and dried as that. Some European countries (Switzerland, Austria, Greece and the Netherlands, for example) feature in the holiday plans of more Aussies now than they did 10 years ago. And some Asian countries have lost ground (Hong Kong and China, to name two),” he said.

The top 10 in order are:

  1. New Zealand – 18%
  2. USA – 17.8%
  3. England – 13.6%
  4. Japan – 9.1%
  5. Singapore – 8.7%
  6. Indonesia – 8.5%
  7. Thailand – 7.4%
  8. France – 7.3%
  9. Italy – 6.6%
  10. Fiji – 5.4%

Which is your favourite overseas holiday destination? How many of the top 10 on this list have you been to?