“The offering of In Sky Shopping Duty Free will cease from 1st January 2018, with the last flight departing the Australian ports on 31st December 2017,” she confirmed.

In partnership with Alpha flight Services, based in Sydney, Qantas’ duty-free shopping experience featured a 72-page catalogue featuring various items including watches, wine, fashion, travel accessories and jewellery.

According to data released by Australia Post, during the busy Christmas period of 2015, 53 per cent of Australians made an online purchase, and spend $19 billion online throughout the year, 12 per cent higher than the year before. According to a report by eMarketer, Australia’s online sales are forecast to exceed $32 billion in 2017.

Online trading has changed how Australians buy and sell goods, with the introduction of Amazon in the country expected to impact this even more.

Qantas has decided to explore other options.